You've probably seen tons of amazing logos. For example, Nike, Coke-a-cola, McDonald's, Lexus, Facebook, Starbucks, Apple, AT&T, the list goes on and on. What do all of these companies have in common? For starters, they are all super successful. Their tailored and evolving business plans, along with teams of research marketers, and in-house designers aside, all of their branding started with the perfect logo.
Let me just tell you, there is an incredible amount of work that goes into creating a logo. If you don't believe me, take a look at this article "10 Reasons Why a Logo Should Never Cost Less Than $200," from Apexcreative.net. To see the full article
Wow! Who knew right? So, after reading Apex Creative's article, you probably have a few questions to ask yourself. Is it worth the risk? Opting for a cheap, quick, unresearched logo? Can you afford the trouble, hassle, and potential work of having to rebrand with a professional a year later? All because you chose a cheap logo? Or, are you and your business worth this small expense upfront, because it will last for years to come?
All you have to do is Google. The following screen shot images are what popped up when I googled 'bad logos' and a little further down is what I got when I did a search for 'good logos.'
With the exception of an image in the second screen shot, (the one on the top right that is a yellow house with what appears to be a red butt) all of the logos are successful. Most are easily recognizable, and simple.
That red and yellow logo though?!? I have no idea how that made the cut, but I digress.
This is proof that a logo should not only be well researched and thought out, drafted and edited, and tested before it is put into use.