The book cover design for ‘Fantastic Events’ does an amazing job of capturing the attention of women, and men. I actually changed the eye color of the woman in the image, from golden brown to blue, because this was mentioned to me during the research phase. While looking for images, it was noted that blue might be even more appealing than brown. The handwriting really draws you in and claws at your curiosity, so that you find yourself really wanting to know what thoughts were going through the main character’s mind during her story.
The font used for the word “Fantastic” gives a feeling of distortion, uncertainty, while the image of the rearview mirror evokes feelings of self-reflection and offers positive hope in the wake of tragedy. The overall feel of the cover is sure to draw in any woman between sixteen and forty-five who has ever felt lost, confused or has ever approached a fork in the road in their personal life. The imagery was specifically chosen to trigger this group of women. The end result is sure to have women contemplating life, it’s lessons and fate.
To create this Book Cover three images were used to construct the main illustration, one of which was a scanned copy of a handwritten letter. The design was completed by adding the fictitious title and author’s name, along with a fictitious subtitle.
The first two images, the pregnant lady and little girl along with the woman’s face were downloaded from unsplash.com and retouched by me. The last image was taken out of the driver’s side of my rental car, into the rear view mirror while looking back at The tree of Life. This was taken when I lived in Bahrain. The scanned image is something I created using straight lines in cool toned markers on drawing paper. I also used a pen and pencils to write random thoughts in a letter to myself.
The goal for this design is to create a book cover depicting a disjointed reality of ‘Fantastic Events,’ depending on the perspective of the reader, their own personal experiences, and values. A heartbreaker until the end of the book, of course when the main character discovers that the things that went ‘bad’ in her life happen for a reason, and that those are the things that actually make her life full and complete.
My client’s target audience is ‘lost’ women roaming the Barnes and Noble bookstores ‘Self-Help’ or ‘How to find yourself’ section of the store. These women are between the ages of sixteen to thirty-five. With a secondary target audience of grandmothers or women in their mid to late forties who would likely buy this book for their daughters.
The economic status varies from poverty level to very financially well off individuals. Additionally, education level varies from a woman without a high school degree to a woman with a Ph.D. They don’t necessarily share other common activities or perspectives. Only that they all feel as though they are missing something, and maybe they can identify and find it here with this book.
My PROPOSED DESIGN GOALS were as follows:
First goal: Capture the attention of women, with other woman’s handwriting.
Second goal: Evoke feelings of empathy for the disjointed and contemplative perspective.
Third goal: Draw in readers of life stories, self help-ers, how-to-ers, hopeless romantics, and apocalyptic love story seekers.
Fourth goal: Set the stage for fate and reflection.
Fifth goal: Show the yin and yang of fate. For everything that is good that happens to someone, something bad happens to another person. And for every bad or painful thing that one might experiences, there are plenty of positive and amazing life lessons to be learned.
The content I propose to use include the following: Woman’s hand writing, the imagery of a woman, woman looking at another woman and child, and or a woman looking at another woman’s life.
List of content & Copyright Permissions:
For two of my images, I went to unsplash.com.All photos published on Unsplash are licensed under Creative Commons Zero which means you can copy, modify, distribute and use the photos for free, including commercial purposes, without asking permission from or providing attribution to the photographer or Unsplash.
I used the following images: girls face picture# 1473769819389-3b53abc20a57 and The expectant mom with little girl picture # 1419090960390-4969330366ab. I used ‘Broken Glass’ font which I downloaded from dafont.com. I also used ‘Impact’ and Myriad Pro from Adobe’s stock fonts.