Southern Cross Aviation, an identity of their own.

A simple idea, rough draft, and color pallet were presented to me over dinner and drinks, at one of my favorite sushi places.

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Bad logos… You get what you pay for. What really goes into the process of creating a logo?

You've probably seen tons of amazing logos. For example, Nike, Coke-a-cola, McDonald's, Lexus, Facebook, Starbucks, Apple, AT&T, the list goes on and on. What do all of these companies have in common? For starters, they are all super successful. Their tailored and evolving business plans, along with teams of research marketers, and in-house designers aside, all… Continue reading Bad logos… You get what you pay for. What really goes into the process of creating a logo?

Social media graphics get you in touch with your target audience!

A picture is worth a thousand words. We have all heard this, but in the days of social media, that number could be instrumentally higher and easily be in the ball park of hundreds of thousands. A relevant, aesthetically pleasing, time sensitive, perfectly designed social media graphic shared in the right platform, could skyrocket that… Continue reading Social media graphics get you in touch with your target audience!

Meagan Herigstad, a military spouse, Photographer, and her new branding package.

It always starts with an idea and a passion for practicing an art or skill. Meagan Herigstad is no different. A military spouse, looking to pursue a passion that travels with her, where ever the anchor may drop. Meagan is an amateur photographer living in the San Diego area. She is a NAVY military spouse,… Continue reading Meagan Herigstad, a military spouse, Photographer, and her new branding package.

Hotwash 101: Six steps to an amazing design product.

Things you should always do before, during and after any assignment. It might take more time, but it will save you in the long run. 1) Make sure you have all of the files you need first off. This could include a style guide, hex # colors, images, copy, logos, and any additional information before… Continue reading Hotwash 101: Six steps to an amazing design product.